Backlinks Keywords Local SEO Marketing and SEO Page rank SEO

Keywords Explained for Seo



Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.

Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.

If your site doesn’t have the right keywords for searching, no one will be able to find it. Thus, it is vital that you choose the right keywords for seo , and you add them to your site in the right places to ensure proper search engine optimization (SEO).

In this article, I’m going to teach you where you should add them on your pages in order to have the best possible effect for SEO best effects. Purposely how to find the correct keywords for your niche, how to choose as well all the ones you should target on more heavily.

So let’s get going.

Keyword Start Up Research

The very first thing you need to do is preliminary keyword research. This involves using keyword tools to find a large number of keywords that you would potentially want to target for your niche.

By now, you should have already chosen a target niche for your website. Now, you just need to collect a group of keywords you can use to get traffic from various sources such as search engines, or with pay-per-click marketing.

Let’s say you have chosen the “acne niche”. You’re targeting individuals who have acne and are desperate to get rid of it. You would probably want to start with seed keyword phrases like “acne” and “pimples”.

This would give you keywords such as:

  • Get rid of acne
  • How to clear up acne
  • Get rid of a pimple

I use the Google Keyword Tool for this:

This tool is free, and it returns results directly from Google’s own internal database of searches people have performed. Although no keyword tool is 100% accurate, Google’s own data is likely to be the most accurate you will find.

Google will give you around 100 keywords. You can then dig deeper by taking some of the keywords it returns and using those as seed keywords to find more.

If you are creating a small niche site, you may want to focus on just a handful of keywords. In this case, the 100 keywords you originally find may be enough. If you want to create a large authority site, you will potentially want thousands of keywords. This will require you to continue digging, using some of the keywords you find as additional seeds.

Once you have a list of keywords, you need to analyze them. Not every keyword is going to be one you would want to focus on for SEO purposes. Some won’t have enough traffic to make them worth the time, and others will have too much competition to give you a reasonable chance to rank.

You can find several keyword research tools on the internet – some are available ot add directly to chrome as well or Apple browsers. is one as well as Keyword Sheeter.

In the next section, you’re going to learn how to analyze your keywords to find out which ones you should concentrate on.

Keyword Assessment

You should never tackle a list of keywords without first analyzing traffic and competition. It’s a waste of time and resources to focus on keywords that are too competitive or don’t get enough searches.

There is a specific “formula” I use to determine which keywords I want to focus on:

  • At least 1,000 monthly searches
  • No more than 30,000 pages in Google “in quotes”
  • No more than 10,000 results for “allintitle”

When you get your list of keywords from the Google keyword tool, it will tell you approximately how many searches each phrase receives each month. I don’t generally use keywords that have less than 1,000 searches per month, because they don’t usually bring enough traffic to justify the effort.

Next, you have to assess the competition. You want to make sure to target phrases you have a good chance to rank for, otherwise you’re wasting your time, because you probably won’t be able to rank on the first page if there is too much competition.

There are two steps to assessing competition. First, you need to find out how many people are using each keyword phrase on their pages. You do this by entering the keyword into Google in quotes. This will tell you how many other pages contain that exact phrase.

As you can see in the image above, the phrase “keyword in quotes” is used on about 6,090 other pages. This means you should have a fairly easy time ranking on the first page for that phrase.

Next, you need to see how strong those other competitors are. Google and other search engines usually give a tremendous amount of weight to the words appearing in the title of the HTML document, so you need to see how many of those pages are also using the phrase in their title.

This is done by entering this into Google:

allintitle:”keyword in quotes”

As you can see from this image, only 3 pages have the phrase “keyword in quotes” in the title. This is great news if you want to rank for that phrase, because it means you will almost certainly be able to rank on the first page for that phrase if you use the phrase in your title.

After you have used all of the keyword phrases you found that fit the main criteria, you can expand and use other keywords. Just stick to those that do fit the criteria in the beginning, because you will get better rankings quickly, so you can start seeing traffic and income sooner. The trick is to get your website popping up in relevant searches. It does no good to get clicks from people not interested in your product!

There are automated tools that make keyword research easier, but you will have to invest some money if you want to use them. For example, Market Samurai / Ahrefs. Majestic, etc, makes it very fast and easy to find and assess keywords, but it is pricey. Most are $ 99 a month. Use free services to start off.

Keywords in SEO

As I mentioned earlier, search engines give a lot of weight to text in the title of your document, so it is especially important to ensure that you place your keywords there. Of course, there are other places in your document that are almost as important for keyword placement.

Domain Name

Having keywords in your domain name can really help boost your site’s rankings. If you wish to rank for “buy golf clubs”, you might wish to buy a domain like or

In order, the best domain extensions for SEO seem to be:

  • .com
  • .org
  • .net

I don’t generally bother with any other extension, because they just don’t seem to work very well for SEO purposes.


It’s not just the domain that counts, either. You can also put your keywords elsewhere in your URL. For example, you can name directories after keywords, and you can name HTML files with keywords, too.

For example:

Heading Tags

Heading tags are used on websites to separate various sections of a page. The H1 tag is given the most weight, but it should be used sparingly. You should use your main keyword in an H1 tag once on your page. Then you could use a couple of alternate keywords in H2 and H3 tags.

Body Content

Obviously, you would want to use your keywords in the body text of your site, as well. It’s a good idea to use your keyword phrase at least twice per page, but be careful not to overuse it. When you repeat the same phrase too many times on a single page, it can appear spammy and actually hurt your ranking. Be careful!

Off-Page SEO

Your keywords are also important with regards to off-page SEO. Many people think they can’t control factors that aren’t on their own websites, but this isn’t true.

There are two important things you can do to ensure your off-page SEO is as effective as possible:

  1. Make sure to seek backlinks from relevant sites.
  2. Make sure to control your anchor text.


A relevant backlink is one that comes from a page that discusses something that is on-topic for your niche. If you’re in the golf niche, you would want to seek backlinks from pages about golf. While almost any backlink is valuable, those that come from relevant pages are much more so. Also make sure these site have a good page rank . It is easy to find using most tools . Surprisingly – find backlinks competitors use to help you. Local seo is important as well.

Anchor Text

Anchor text is the text that is used to link from one web page to another. If you were going to create a link to Google, your anchor text would probably be “Google”.

The code would look like this:

<a href=””>Google</a>

If your page is targeting the keyword “buy golf clubs” that would probably be the keyword you would want to use for most of the anchor text linking to that page.

Remember to add descriptions is your seo for images als o- Even cartoons can help you :

<a href=” cartoons”> for free cartoon images useful for your websites and socia media</a>

Notice I said “most” of the anchor text linking to that page. You definitely do not want to use the exact same text as your anchor text 100% of the time. This would look unnatural and potentially get your site penalized by Google. Instead, use your main keyword phrase about 50-75% of the time, and use another two similar phrases (such as “purchase golf clubs”) the rest of the time. This will look much more natural.

Keywords Local SEO SEO Social Marketing




Social marketing is a phenomenon that is spreading like wildfire, and it’s not surprising. Social networks like Facebook and Twitter have millions of active users, and it’s very difficult to ignore such an immense source of traffic.

Too many people go about it all wrong, and they end up ruining their reputations, or they get banned and lose all of the progress they have made. There’s no sense spending months building a following and a reputation if you’re just going to get banned and lose it all.

In this report, I’m going to teach you some of the secrets of effective social marketing. You’re going to learn how to build a solid, profitable traffic and revenue stream by making use of the massive user bases of popular social networks, and how to maximize your profit potential.

So let’s get started! Successful Social Promotion for SEO and Marketing

One of the biggest problems with marketers who attempt to market on social networks is that they are too hung-ho to make money. They end up spamming their followers to death, and soon they are either ignored or even banned.

It’s very important that you use social website networks as they were intended if you want to make the most of your efforts. This way, you don’t have to worry as much about potentially being banned, and you will also have happier followers!


The most important thing you should do is to spend time socializing. This should be obvious, but too many social marketers skip this vital component.

I know it takes a bit of time to socialize, but people aren’t likely to pay attention to you and your sales messages if they don’t know you. You need to make sure you socialize with your followers, because this will help them respond to your marketing. Be friendly and treat everyone like a good neighbor would . Would you hard sell your next door fried into buying a car wax ?

Think about product recommendations. Who would you trust more to recommend a product? If you wanted to buy a new large screen television, would you trust a salesperson you didn’t know who was getting a commission for recommending a TV to you, or would you trust a coworker you like and talk to every day?

More than likely you would trust the opinion of your coworker much more than the salesperson, because you know that coworker fairly well and you believe they have your best interests at heart.

Although you can’t hide the fact that the items or products you recommend will pay you a commission, people will still be much more likely to buy what you recommend if they trust you. You can earn their trust by socializing with them, letting them get to know you, only recommending quality products you have tested yourself, and posting useful information on a regular basis.

Post Useful Information

One very important thing you should be doing is posting useful and interesting information on a regular basis. This actually has two major benefits.

  1. It makes people like you, because people love getting free stuff.
  2. It establishes you as an expert, because it proves you know what you’re talking about within your niche. And it helps teach them about you .

If you have a blog or a website store , one thing you can do is create helpful posts on your blog and then post an update to all of your social network profiles telling people about those posts. You can’t post a lot of information on the networks themselves, but they work very well for publicizing blog posts.

You can also create useful free E-books / reports and give them away to your followers. If you require them to opt-in to get the report, you can grow your email list. Just be aware that some people will be unhappy with being forced to opt-in to get the report. Don’t let that stop you from building your list, though! You should just be prepared for a few rude readers now and then.

This will benefit you greatly, because you will demonstrate yourself as an expert in your niche. Most people don’t have the confidence to write blog posts and reports, and by doing so, you will make people trust that you really know your category. As long as your information is accurate, truthful and useful, you will build your reputation.

Ad to Content Ratio

There is no magic ratio when it comes to ads versus content. It can vary from niche to niche, and also based on your target demographic. Some niches respond just fine to a 2:1 ratio of content versus marketing, but other niches will become very angry if they get a marketing message for every two content posts.

I recommend a ratio of at least 5:1 just to be safe. Some people will be upset if they see any marketing at all, but you can’t please those people. Don’t even try. Just delete any complainers from your followers and ignore them.

By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!

You may also want to add standard personal messages in between your content and marketing messages. Posting stuff like, “Just got home from a nice dinner with the family!” will make you seem more “real”. Readers really like that homely type of message as well. I have a friend who always talks about his children s karate events and lessons. Be personal and you’ll be liked .

Facebook Secrets

Marketing on Facebook is very simple, but there are several different ways to go about it. The easiest way is by setting up fan pages, but this in itself can be tricky.

In order for a fan page to be successful, it must have a purpose. You can’t set up a fan page and expect people to become fans just for the sake of being a fan! You need to have a specific plan for the fan page, and you need to manage it properly.

Let’s say you are in the golf niche. Instead of setting up a fan page called “Golf Lovers”, why not set up a fan page that has a higher degree of specificity, such as “Improve your Golf Swing”? Then you could regularly post tips and links to videos on the fan page, keeping people coming back to read it and comment often.


Contests are a fantastic way to get a lot of people to join your fan page! You can have people post the contest to their wall in order to get more entries, which will help the contest go viral.

People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won’t enter because they will feel the contest is a scam.

One great way to use contests for marketing is to actually give away one of whatever you are marketing. If you are marketing an affiliate product, you can link to it when your affiliate link. Some people my buy through your link before the contest even ends, and others will potentially buy after the contest is over if they don’t win.

If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to the product.

Twitter Traffic

Marketing on Twitter is very simple. In fact, the very nature of Twitter makes it practically impossible to get too complex with your Twitter marketing.

Twitter limits the size of posts to just 140 characters. This means you must keep your posts very short and succinct. You can’t ramble endlessly, so you have to get to the point! Remember – be personable!

It’s a very good idea to read your Twitter page daily and respond to messages your followers post. By interacting with them directly, you can establish “friendships” with some of them. This is very important, because your followers can “re-tweet” (RT) your messages (post your message) to their own followers, allowing you to potentially reach a MUCH wider audience than you could on your own.

People will not be likely to RT your messages if they don’t feel like they know and like you, so it’s very important that you try to establish a friendly relationship with as many of your followers are you can. This will really help you boost your reach.

Whenever you want people to RT a message for you, just add something like “please re-tweet” or “please RT” to the end of the message. Don’t do this often, or people will start to ignore you. Only do this for very important messages.

Let’s say you have just released your own product in a niche. This would be a very good time to ask for a re-tweet. You could post something like:

“FINALLY finished my golf swing guide! (link) Please RT!”

Ideally, you would post a few times before you finished the product letting people know you were working on the guide, and telling them how much longer you expected it to be before it was finished. This way, it would be anticipated (and perhaps desired) before it was even released.

Remember, you should only ask people to re-tweet your messages when you feel they are extremely important, otherwise people won’t be likely to do so when you really need them to. Also – post a paragraph or two !

Resources: Other Sites

Facebook and Twitter are the two major sites for marketers, but there are other social networks you can make use of, as well. Facebook and Twitter are both very friendly to marketers, and they are also some of the most highly-traffic websites in the world. But other sites can be used successfully for marketing if you are careful and obey their rules.

MySpace was the first really massive social network, gaining millions of users very quickly. Their format was simple, but effective, and their growth was an internet phenomenon.

Unfortunately, their rules made it very difficult for marketers to use the site without getting banned. Even a hint of marketing could sometimes attract the ban hammer, so it became very tricky to use them for marketing purposes.

This, combined with serious usability issues, soon pushed users away in droves. Most of them flocked to Facebook in order to be able to market freely or to avoid the ads and other issues.

You can still market on MySpace, but you have to be careful. One easy way to market to people on MySpace is to simply direct people to your blog whenever you make a blog post. This usually won’t get you banned, although it can. But once people make it to your blog, you’re free to market to them however you choose. is the largest social network that specifically targets the UK and Ireland. They have millions of users, but most of them are from the UK. If you have products or services that are specifically directed to residents of these areas, can be a great place for marketing!

They are relatively friendly for marketing. You can use Facebook marketing tactics on, because they work very similarly.

Friendster is fairly friendly toward marketers, especially within groups. If you want to market on Friendster, it’s a good idea to set up a group that you can use.

Groups basically work like Facebook fan pages, so use the same basic tactics you would use on Facebook. Set up a group around a specific topic, and hold contests to gain followers.

Friendster has a largely younger audience, whereas Facebook has users of all ages. So if your target demographic is comprised primarily of those 18-34, Friendster might work well for you. is a business network. It is meant primarily for business professionals to connect with one another, so it will usually be useful primarily for people who market in the business to business (B2B) area. Search for similar work affiliations .

If you market to businesses or professionals, LinkedIn can be very useful. You can make use of groups in a way that is similar to Facebook fan pages, and you can also have your work peers recommend your services in exchange for you recommending theirs. It’s a great way to network and meet other people who can help you if you are in the B2B field in any way.

As always, keep socializing! This is the key to successful social marketing!


Facebook Local SEO SEO Social Marketing

What’s new in social marketing and SEO

We are working on new videos all the time , we especially like explainer videos which can be short and sweet. These are priced from $ 25 or less depending on what is needed and can be uploaded to youtube, your social sites and websites.

Check out videos on as well as

They show funny short cartoons and also explain interstate moving.

These are simple but effective for adding links and viewerships to your channels of social communications.